HVAC · Portland, OR
MP Heating & Air
A brand with personality, built to book.
- 2.4×
- more online bookings in 90 days
- 38%
- lower mobile bounce rate
- 1.2s
- mobile load time, down from 4.8s
The challenge
MP Heating & Air had a memorable brand — mascot and all — trapped inside a dated site that buried the phone number and made booking a chore. Mobile visitors bounced before the page finished loading, and the brand’s personality never made it past the logo.
What we did
Rebuilt the site around one job: get a homeowner from “my furnace is dead” to a booked appointment in under a minute.
Put the online booking calendar above the fold — answer a few questions, pick a date, done.
Leaned into the brand’s personality with the mascot, hand-script accents, and copy that sounds like the techs who show up.
Cut page weight by two-thirds so the site loads fast on a phone in a cold garage.
“They got our weird little brand immediately. The new site books jobs while we sleep — literally, the 11pm emergency calls now come through the calendar.”