SERVICE HEROMARKETING
Pay-Per-Click — view 1
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Paid Advertising

Pay-Per-Click

Generate immediate, trackable leads with Google Ads and Local Service Ads built to maximize return and put you at the top of search.

$2,000/mo

Starting price, scales based on service scope & ad spend

  • Google Ads built for the trades
  • Local Services Ads management
  • Landing pages that convert
  • Call tracking & recording
  • Weekly negative-keyword pruning
  • Transparent ROI reporting

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Why it matters

Your competitor’s ad just answered the call you should have gotten.

When a homeowner’s AC dies at 2pm in July, they don’t scroll — they call whoever is at the top of the page. Google Ads and Local Services Ads put you there today, not in six months. Every day without them, you’re donating the highest-intent leads in your market to whoever is paying for them.

The reality

Top of page

Paid placements sit above every organic result and the map pack. In an emergency search, the first number a homeowner sees gets the call — and somebody is paying to be that number right now.

What we do

Everything in your Pay-Per-Click plan, run for you

Not a list of promises — the actual work our specialists execute and your portal shows, actively managed month over month.

Google Ads built for the trades
Campaigns structured around your real services and margins — emergency calls, replacements, maintenance plans — not a generic template with your logo on it.
Local Services Ads management
The Google-Guaranteed badge at the very top of search, managed for review velocity, response time, and dispute resolution so you only pay for real leads.
Landing pages that convert
Dedicated, fast, call-first landing pages for every campaign — because sending paid clicks to your homepage is how budgets die.
Call tracking & recording
Every call traced to the keyword and ad that produced it. You hear exactly which campaigns book jobs and which waste spend.
Weekly negative-keyword pruning
Continuous removal of junk searches — DIY queries, job seekers, out-of-area clicks — so spend concentrates on homeowners ready to book.
Transparent ROI reporting
Cost per lead, cost per booked job, and revenue attribution in plain numbers. You’ll know what every dollar did.

What you can expect

  • Qualified calls within the first week of launch
  • Cost per lead trending down month over month as data compounds
  • Budget shifted in real time toward the services you want more of

This plan is for you if…

  • You need lead flow now, not in two quarters
  • A slow week costs you more than an ad budget would
  • You want to scale a specific service — fast

Why now

PPC is an auction, and your absence is a subsidy: with one fewer bidder, your competitors pay less for the same leads. Every quarter you sit out, their account data gets smarter, their quality scores get cheaper, and your eventual entry gets more expensive.

Part of a managed package

Rather not run channels piece by piece? Each plan below bundles this with everything around it.