Local Foundation
From $2,950/mo
- Month-to-month
- Cancel anytime
- Free strategy call to start
Paid Social
Social Media Advertising
Turn Facebook, Instagram, and TikTok feeds into a steady lead pipeline. Targeted paid social puts your services in front of homeowners before they ever think to search.
$2,200/mo
Starting price, scales with platforms & ad spend
- Scroll-stopping creative
- Instant lead-form campaigns
- Precision audience targeting
- Retargeting that closes
- Seasonal & offer campaigns
- Transparent lead reporting
Secure checkout via Stripe · Cancel anytime
Why it matters
Your next customer isn’t searching yet. They’re scrolling — right past you.
Most homeowners don’t think about their HVAC, roof, or panel until it fails. Paid social puts your brand in their feed while they scroll Facebook, Instagram, and TikTok — so when the system dies at 2pm in July, you’re the name they already trust. Skip it, and you stay invisible until the exact moment a dozen competitors are bidding for the same emergency.
The reality
2+ hrs/day
That’s how long the average homeowner spends on Facebook, Instagram, and TikTok — and none of it searching for a contractor. Paid social is how you reach them in those hours. Right now, a competitor owns that feed.
What we do
Everything in your Social Media Advertising plan, run for you
Not a list of promises — the actual work our specialists execute and your portal shows, actively managed month over month.
- Scroll-stopping creative
- Thumb-stopping video and photo ads built from your real crews, trucks, and finished jobs — the native, authentic content that actually performs on Facebook, Instagram, and TikTok.
- Instant lead-form campaigns
- Lead forms that capture name, number, and job details without the homeowner ever leaving the app — the lowest-friction path from a scroll to a booked estimate.
- Precision audience targeting
- Homeowners in your service area zeroed in by location, age, household, and life events like new movers and recent home purchases — budget spent only on people who can actually hire you.
- Retargeting that closes
- Anyone who visited your site, watched your video, or opened a form gets followed across every platform until they book — recapturing the leads most contractors let slip away.
- Seasonal & offer campaigns
- Tune-up specials, financing offers, and storm-season pushes launched the moment demand shifts — so you fill the slow weeks instead of waiting them out.
- Transparent lead reporting
- Cost per lead and cost per booked job by platform and campaign, in plain numbers — you see exactly which creative and which channel is producing work.
What you can expect
- A lead pipeline that doesn’t wait for someone to search first
- Cheaper leads month over month as creative and audiences compound
- Brand recognition that lifts your SEO, ads, and referrals all at once
This plan is for you if…
- Your leads dry up the second the busy season ends
- You’re great at the work but invisible where your customers scroll
- You want to create demand, not just fight over who’s already searching
Why now
Paid social rewards whoever shows up consistently — the algorithm learns your best customers and gets cheaper the longer you run. Every month you sit out, a competitor’s brand is the one homeowners recognize when their system finally fails, and you start that learning curve from zero while they coast on a year of data.
Part of a managed package
Rather not run channels piece by piece? Each plan below bundles this with everything around it.
