Hunter Elmore
Head of Paid Media
About Service Hero
Finally — a marketing team that speaks contractor.
Service Hero was built by people who got tired of watching home-service companies get burned by agencies that didn’t know a tune-up from a turnover. Since 2018 we’ve done one thing: turn local searches into booked jobs for HVAC, plumbing, electrical, roofing, and the rest of the trades.
Garrett & Jodi
Founders · Service Hero
$44M+
Tracked client revenue
450+
Trades businesses grown
24/7
AI-agent answers inside your portal
Full-service agency: SEO, PPC, Local Services Ads, websites, content, social, and AI search — run by human specialists.
Why We Exist
The trades deserved better than “we drive growth.”
Every contractor we met had the same story: a slick agency, a pretty report, and a phone that still wasn’t ringing. So we built the opposite — a shop that lives in the world of map packs, emergency searches, and seasonal demand, run like the family-owned businesses we serve.
“We treat your ad budget like it’s coming out of our own pocket — because that’s the only way it should ever be spent.”
2018
Service Hero opens its doors. First client: a two-truck HVAC shop tired of paying for clicks that never rang the phone.
2020
We go all-in on home services. No more dabbling in other industries — the trades get our whole focus.
2022
Past 200 trades businesses, and our first client crosses a million in tracked revenue from the work.
Today
450+ companies, $44M in tracked revenue, one yardstick that never moves: booked jobs on your calendar.
How We Operate
No fluff. No lock-in. Just the work.
The same four beliefs have run every account since day one. They’re easy to say and hard to fake — so check us against them.
Only the trades.
We don’t take restaurants, dentists, or “thought leaders.” Specializing means we already know your seasons, your searches, and the homeowner deciding who to call.
Receipts over promises.
You get real numbers — calls, booked jobs, revenue — not a dashboard of vanity metrics that look pretty in a report and book nothing on your calendar.
Booked jobs are the only KPI.
Impressions don’t pay your crew. Every dollar we spend is judged by one thing: did the phone ring with a real job, in your service area, that you can actually run?
Built like the work we sell.
Fast sites, sharp ads, clean reporting. If we can’t run our own shop tight, why would you trust us with yours? The site you’re reading is the portfolio.
The Team
Real people who pick up the phone.
Call Service Hero and you get the crew that actually does the work — led by Garrett & Jodi, not a rotating cast of account managers reading a script.
Jennie Kwok
Creative Director
Kellen Elmore
Local SEO Lead
Bailey Davis
Client Success Lead
We’re a family-run shop hiring sharp people who care. See open roles →