SERVICE HEROMARKETING

The Playbook

Home-service marketing advice with receipts.

Practical field notes for contractors who need more local visibility, better leads, stronger brands, and websites that turn traffic into booked jobs.

21 articles

Lead Gen

How much do restoration leads cost in 2026? (by channel)

Water damage restoration leads run anywhere from $25 to $300+ depending on the channel - and "water damage restoration" is one of the highest-CPC keywords in all of home services. The per-lead price hides the number that actually matters: cost per booked job. Here is the channel-by-channel breakdown.

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Local SEO

How to improve your local SEO rankings in 2026

The tactics that won local search in 2024 are now table stakes. AI Overviews, Google’s popularity algorithm, and Local Service Ads have changed the game - here’s the GBP, citation, review, and location-page playbook that ranks home-service companies in 2026.

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