HVAC · Stark County, OH
Bonsky Heating & Cooling
Sixty years of trust, finally visible online.
- #1
- map pack ranking in 9 of 12 service towns
- 61%
- more appointment requests year-over-year
- 3.1×
- organic traffic from service-area pages
The challenge
Bonsky had decades of goodwill and thousands of five-star reviews, but their old site didn’t show any of it. New residents searching “HVAC near me” had no way to tell a 60-year institution from a guy with a van. The proof existed — it just wasn’t on the page.
What we did
Led with the team photo and the fleet — real people and real trucks beat stock photos every time.
Surfaced the 6,600-review badge at the top of every page and wired reviews into the service pages.
Built dedicated pages for every service area town so each suburb ranks on its own.
Streamlined scheduling into a persistent header CTA that follows the visitor down the page.
“We’ve been the best-kept secret in Stark County for sixty years. Now when people search, they actually see why their neighbors keep calling us.”