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SERVICE HEROMARKETING
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Mock client portal

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Pinned2 documents waiting on your signature

  • Service agreement - AEO add-on

    Sent 2d ago - Jennie Kwok

  • ACH authorization form

    Sent 5d ago - Billing

Facebook - Just now

DONE

Shipped 3 new Facebook ad creatives for the summer push

The agent refreshed the Meta campaign with three fresh creatives - emergency repair, the $89 tune-up, and $0-down installs - so the ads stop fatiguing and each offer gets its own audience. All three are live and splitting budget evenly until a clear winner emerges.

Now testing3 creatives

  • Facebook ad creative: "AC Out? Fixed Today" with a Summit Comfort Pros technician beside an AC unit and a Book Same-Day Service button.
    Same-day repair
  • Facebook ad creative: "Beat the Heat $89 Tune-Up" with a technician adjusting a smart thermostat and a Schedule Your Tune-Up button.
    $89 tune-up
  • Facebook ad creative: "New AC Install $0 Down" with technicians installing a new condenser for a homeowner and a Get a Free Quote button.
    $0-down install

  • Bailey - Service Hero

    2m

    Built these around your summer offer and real install photos. The moment one creative pulls the lowest cost per lead, the agent shifts budget toward it automatically - you do not have to touch a thing.

AM

Google Ads - 2m ago

DONE

Raised bids 15% on "emergency ac repair" keywords

Search volume in the service area spiked after a heat advisory. The agent shifted budget from maintenance terms to emergency-intent searches while demand is hot.

Est. calls today+6-8

  • Jennie - Service Hero

    1m

    Watching this live. Calls are already landing, so we will keep the shift active through tomorrow if the advisory holds.

AM

Instagram - 1h ago

DONE

Posted Reel: "3 signs your AC is about to quit"

Cut from job-site footage, captioned, and posted during the best audience window. The first hour is pacing three times above the account average.

Views first hour1.2k

  • Bailey - Service Hero

    40m

    This is a good signal. More technician footage would give us another week of short-form content.

AM

Google Analytics - 2h ago

DONE

Flagged a traffic spike on the water-heater page

Organic visits jumped week over week from leak-related searches. The agent queued matching PPC terms and a same-topic social post.

Organic visits+64%

Google Business Profile - 3h ago

DONE

Replied to 4 new Google reviews

Every five-star review got a personal, on-brand reply within the hour, and the two that named a specific service became keywords the next batch of Business Profile posts will reinforce.

Avg. reply time38 min

Google Ads - 4h ago

DONE

Added 23 negative keywords

DIY, how-to, and out-of-area searches were eating spend without booking jobs. The weekly junk-click audit redirected that budget to real service intent.

Wasted spend cut-$210/mo

Google Analytics - 5h ago

RUNNING

Started an A/B test on the financing landing page

Version B leads with the same "$0 down" headline that is winning on Facebook. The agent will call the test once it hits significance and roll the winner out to 100% of traffic on its own.

TikTok - 6h ago

RUNNING

Testing a trending audio on a technician clip

The agent matched a rising local trend to existing footage. It runs as a low-spend test and scales only if cost per view beats the account average.

Instagram - Yesterday

SCHEDULED

Scheduled this week's review stories

Fresh five-star Google reviews were turned into branded story cards, spaced across the week, and linked to the booking page with tracking.