Attribution

Every dollar of revenue traced back to the call, click, or review that earned it. Sample data.

Most CRMs miscredit up to 75% of revenue. This view reconciles every booked job to the real call, click, or review that earned it.

Revenue attributed this month

$96,300+22% vs May

Every won and booked job tied back to a tracked touch Service Hero manages.

Invested

$6,250

Return on spend

15.4x

Cost per booked job

-9%

$184

34 jobs booked

Book rate

+3 pts

27%

127 tracked leads

Bookable leads

+14%

graded high-intent of 127

Wasted spend flagged

recoverable

$440

low-intent clicks & calls

Attributed revenue by week

Trending up

May 5May 12May 19May 26Jun 2Jun 9

Revenue by channel

Channel	Spend	Leads	Booked	Verified revenue	ROAS	CAC
Google Ads & LSA	$2,500	44	14	$34,800	13.9x	$179
Local SEO & Map Pack	$3,000	38	11	$41,200	13.7x	$273
Facebook & Instagram	$450	29	6	$13,100	29.1x	$75
YouTube & TikTok	$300	16	3	$7,200	24.0x	$100
All channels	$6,250	127	34	$96,300	15.4x	$184

Lead-to-revenue funnel

Tracked leads127

every call, form & chat

Bookable leads9676%

graded high-intent

Booked jobs3435%

appointments set

Won jobs2882%

$96,300 revenue

Revenue attributed by channel

Google Ads & LSA$35K

Local SEO & Map Pack$41K

Facebook & Instagram$13K

YouTube & TikTok$7K

$96,300 attributed this month across 4 channels.

Customer journeys

How a booked job came together

Multi-touch credit

SearchJun 2Local SEO & Map PackSearched 'AC repair near me' and tapped the map-pack listing.
ReviewJun 3Local SEO & Map PackRead the 4.9-star reviews on the Business Profile.
Ad clickJun 8Google Ads & LSAClicked the same-day repair search ad during the heat wave.
FormJun 8WebsiteSubmitted the emergency AC form on the landing page.
CallJun 9Google Ads & LSATracked call answered in 38s - visit scheduled.
BookedJun 11Booked$8,400 AC replacement on the calendar.

Booked

$8,400

Attributed to

Local SEO & Map Pack40%Google Ads & LSA60%

First touch: Local SEO & Map Pack - Last touch: Google Ads & LSA

Lead quality by channel

AI grades every call, form, and chat for bookability.

Google Ads & LSA82% bookable84

Local SEO & Map Pack88% bookable86

Facebook & Instagram71% bookable74

YouTube & TikTok64% bookable68

Wasted spend$440 recoverable this month

Google Ads & LSA - DIY & out-of-area clicks-$210
Facebook & Instagram - Price-shoppers & wrong service area-$140
YouTube & TikTok - Top-of-funnel curiosity-$90

Recently graded

Each interaction scored 0-100 with the reason it converts or doesn't.

Sarah Mitchell - (385) 555-0142
Bookable
Named the problem, asked for same-day, high-income ZIP.
92
Website - water heater leak
Bookable
Emergency language with a valid local address.
78
Site chat - financing question
Nurture
Researching options, not ready to book yet.
61
Unknown - (801) 555-0177
Junk
Out-of-area caller asking for DIY part advice.
24

How you stack up

Versus similar home-service businesses.

All channels

Book rateBeating median

27%median 19%

Top performers: 34%

Cost per booked jobBeating median

$184median $265

Top performers: $150

Blended ROASBeating median

15.4xmedian 9.2x

Top performers: 18x

Lead response timeBeating median

0.6hmedian 3.1h

Top performers: 0.4h

Mock data only - your live attribution fills in automatically once channels are connected during onboarding.

Mock client portal