Differentiate Your Brand and Amplify Your Message with Social Media Marketing and Advertising
- Digital Competitor Analysis
- Real-time tracking using the Hero Dashboard
- Animated graphics and images to "stop the scroll"
- Guaranteed lead generation
What's Included in Our Social Media Marketing Services
Our approach to social media mirrors our general marketing strategy: MONITOR > EXPERIMENT > ADJUST > REPEAT. In other words, you can't achieve optimal results if you don't keep track of and measure your progress. Improved data leads to improved outcomes. Check out our list of social media services and packages below to learn more!
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
- Researching content that has high engagement with your audience
- Posting and scheduling regular posts
- Monitoring engagement and interaction
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Split-testing ad copy
- Reporting and improving paid social ads
- Tracking and optimizing your audience and reach
- Tracking and optimizing engagement rates
- Tracking and optimizing click-through-rate and leads
- Tracking and optimizing your ROI on paid social campaigns
- Installation of social widgets on website
- Optional website social feed
- Adding social buttons like “Share on Facebook” or “Pin This” to website content
- And more!
- Tracking and optimizing your audience and reach
- Tracking and optimizing engagement rates
- Tracking and optimizing click-through-rate and leads
- Tracking and optimizing your ROI on paid social campaigns
- Installation of social widgets on website
- Optional website social feed
- Adding social buttons like “Share on Facebook” or “Pin This” to website content
- And more!
Why Social Media Marketing Is a Smart Bet for Your Business
Custom Social Media Lead Generation
The lead generation process starts by finding out where your target market 'lives' on the web.
Here are some interesting statistics about Facebook marketing:
- Facebook has over 2.8 billion monthly active users, making it the largest social media platform in the world.
- 53% of internet users worldwide have a Facebook account, and users spend an average of 35 minutes on the platform per session.
- Facebook’s advertising reach is vast, with over 95 million small businesses using the platform to advertise.
- Facebook’s advertising algorithms are highly effective, with an average click-through rate (CTR) of 0.9%, compared to the average CTR for online ads of 0.35%.
- Businesses can target their advertisements to specific demographics, interests, and behaviors, making Facebook advertising highly effective for reaching the right audience.
- Video content has become increasingly popular on Facebook, with videos receiving over 8 billion daily views.
- Facebook’s ROI (return on investment) is high, with the average business seeing a $5 return for every $1 spent on advertising.
These statistics highlight the power and potential of Facebook as an advertising platform for businesses of all sizes.
What is social media marketing and how does it work?
Facebook marketing is the use of Facebook’s platform and tools for promoting a product, service, or brand. It involves creating and sharing content, running advertisements, and utilizing features such as Facebook Pages, Groups, and Events to reach and engage with a target audience.
Here’s how it works:
- Creating a Facebook Page: A Facebook Page is a public profile that represents a business or organization on the platform. This is where businesses can share updates, interact with followers, and run advertisements.
- Content creation and sharing: Businesses create and share relevant, engaging content on their Facebook Page, such as videos, images, and text posts. This content is designed to inform and engage the target audience and drive them towards taking a desired action.
- Facebook advertising: Facebook offers a range of advertising options, including in-feed video ads, carousel ads, and sponsored posts. Advertisers can target their ads to specific demographics, interests, behaviors, and even to people who have visited their website or used their app.
- Engagement: Facebook’s tools and features allow businesses to engage with their target audience in real-time. This includes responding to comments and messages, running contests, and leveraging user-generated content.
- Analytics: Facebook provides businesses with detailed analytics about their Page performance, including the reach and engagement of their posts, the demographics of their followers, and the performance of their advertisements.
Overall, Facebook marketing is a powerful tool for businesses looking to reach and engage with their target audience, drive conversions, and grow their brand.
Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site. Do you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.
Instagram marketing (done through the Facebook ad platform) is a must-have for any business with visual products and services. Not only is it the second-most popular social platform, but 74% of users log on daily. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
Facebook Ad 1 Example
TikTok Ad 1 Example
TikTok Ad 2 Example
Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site. Do you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.
Instagram marketing (done through the Facebook ad platform) is a must-have for any business with visual products and services. Not only is it the second-most popular social platform, but 74% of users log on daily. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
Facebook Ad 1 Example
TikTok Ad 1 Example
TikTok Ad 2 Example
Does Facebook Marketing Work to Increase Leads and Sales?
Yes, Facebook marketing can effectively increase leads and sales for businesses. When done correctly, Facebook marketing can drive targeted traffic to a business’s website and help convert those visitors into customers.
Here are some ways Facebook marketing can drive leads and sales:
- Targeted advertising: Facebook’s advertising platform allows businesses to target their ads to specific demographics, interests, and behaviors, ensuring that their ads are seen by the right people.
- Lead generation forms: Facebook’s lead generation forms allow businesses to collect information from potential customers directly through Facebook, making it easier for them to follow up and convert those leads into sales.
- Increased brand exposure: By creating and sharing engaging content, businesses can increase their brand exposure and reach a larger audience. This can lead to increased brand recognition, trust, and ultimately, sales.
- Increased website traffic: Facebook advertising and content can drive traffic to a business’s website, where visitors can learn more about the company and its products or services.
- Customer engagement: By using Facebook’s tools and features to engage with their target audience, businesses can build relationships and trust with potential customers, making them more likely to make a purchase
Switching Social Media Companies?
Prior to investing in a social media marketing company, it is crucial to conduct a social media marketing campaign audit to establish the proper analytics tools and gather essential data. This will help determine the current effectiveness of your website as a sales representative and can take anywhere from a few days to a month.
At Service Hero, accurate measurement and campaign tracking are the foundation of every marketing campaign, including social media advertising. Without a clear understanding of your current social media marketing strategies, maximizing results and increasing ROI becomes challenging.
If you already have a social media advertising account, our team will commence with a social media marketing audit. Our experts will review your past efforts and provide actionable recommendations to enhance future performance.
For home service businesses relying on us for social media marketing management, we handle everything from start to finish.
The Service Hero Difference
Our goal is to become the leading digital marketing and social media marketing company that relies on data and analytics. Unlike other social marketing companies, our account managers have a comprehensive understanding of business operations, as they approach things from a business owner’s perspective. This sets them apart from the typical “social media expert”. Get in touch with us to see the difference for yourself.
We strive to provide superior service by offering the following to all our social media marketing clients:
- A DEDICATED ACCOUNT MANAGER, someone that understands business and social media, to be your guide
- DETAILED MONTHLY REPORTS (you can actually understand) that connect social performance to your bottom line
- A SUPPORT TEAM that includes an analyst, web designer/developer, and a dedicated professional copywriter
- ACCESS TO OUR PROPRIETARY ANALYTICS SOFTWARE (better data drives better results)
