PAY PER CLICK MANAGEMENT FOR HOME SERVICE COMPANIES (PPC)
- Custom Data Driven Ads
- High QUALITY, demand generated leads
- We use keyword Injection & proprietary marketing methods
- High converting website landing pages
What's Included In Our PPC Advertising Services
PPC advertising is a cost-effective, quick way to generate more website traffic, leads, and sales. When you choose our PPC management company, you'll get the following:
- Completing a market analysis of your service areas and industry
- Finding local competitors currently investing in PPC with higher ad positioning
- Analyzing search terms, monthly search volumes, and more in your market
- Creating and setting revenue and cost-per-lead goals
- Researching keywords to find what and how your customers are searching for your services
- Creating ad copy and creatives for high-performing ads
- Split-testing ad copy and creatives
- Conducting competitor research on ad copy and creatives
- Tracking average ad positions by campaign
- Tracking click-through rate
- Tracking and optimizing cost per click
- Tracking leads, calls, and sales
Attributing revenue to each paid campaign
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through rate, and cost per click
- And more optimizations for campaign improvement
- Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
- YouTube advertising
- Google Ads campaign management
- Google Local Services ads management
- Microsoft Advertising campaign management
- Nextdoor advertising
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through rate, and cost per click
- And more optimizations for campaign improvement
- Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
- YouTube advertising
- Google Ads campaign management
- Google Local Services ads management
- Microsoft Advertising campaign management
- Nextdoor advertising
PPC Advertising Services that Increase Your Leads & Sales
Custom PPC Website & Campaign Builds
PPC advertising is like driving with a GPS. You know exactly where you're going and how to get there.
(Tap Screen)
Here are some interesting statistics about Google Pay-Per-Click (PPC) advertising in the home services industry:
- The average cost-per-click (CPC) for home services in Google Ads is between $30 to $50.
- The home services industry is one of the most competitive industries in terms of Google Ads, with an average cost-per-acquisition (CPA) ranging from $200 to $500.
- In the home services industry, the majority of clicks (55-65%) happen on mobile devices.
- According to Google, the home services industry sees a 50% increase in search volume during the summer months.
- Location targeting is crucial in the home services industry, with 70% of searches having a local intent.
- According to Wordstream, the average conversion rate for home services in Google Ads is 4.5%.
- Utilizing Google’s call-only campaigns can result in a significant increase in phone calls for home services businesses.
What is PPC and How Does it Work?
Pay per click (PPC) is a form of internet marketing and advertising where advertisers display ads on various websites and platforms and pay a fee every time one of their ads is clicked. CPC can range from $0.05 to over $100 for highly competitive keywords.
A PPC management company like Service Hero takes care of all aspects of your ad campaign, from setup, design, copywriting, launch, to optimization. We offer a range of PPC management packages, from high-end plans for enterprises to budget-friendly options for small businesses.
As a versatile PPC management agency, we excel in the following PPC services: Search Engine Advertising (SEA), Display Advertising, Remarketing, Shopping Advertising, and Video Advertising. Our PPC experts stay updated on industry developments and algorithms to ensure your ads always perform optimally on major advertising platforms like Google Ads, Microsoft Ads, and social media platforms such as Facebook, Instagram, and YouTube.
As a home service business, it’s essential to stay ahead of the competition and reach potential customers where they’re searching for your services online. One powerful way to do this is through Google Pay Per Click (PPC) advertising. In this post, we’ll discuss how PPC can help home service businesses generate more revenue and grow their business.
Why is PPC Effective for Home Service Businesses?
PPC is an effective advertising channel for home service businesses for several reasons:
- Reaches customers where they’re searching: People searching for home services on Google are actively looking for the services you offer. By showing up in their search results, you have the opportunity to capture their attention and drive leads and sales.
- Targeted advertising: With PPC, you can target specific keywords and locations, ensuring your ads reach the right people at the right time. For example, you can target people searching for “home repair services” in your city.
- Measurable results: PPC provides clear, measurable results, so you can see how your advertising efforts are impacting your business and make informed decisions about how to optimize your campaign.
Generate Hundreds Of Demand PPC Calls
Do PPC Services Work to Increase Leads and Sales?
Yes, PPC services can work to increase leads and sales when executed properly. PPC allows businesses to reach customers at the right time, in the right place, and with relevant advertising messages. When the right targeting and ad copy is used, a well-managed PPC campaign can effectively drive leads and sales for a business. However, it’s important to note that PPC success is highly dependent on the quality of the campaign and the effort put into optimizing and refining it. Working with an experienced PPC management agency can help ensure a successful outcome.
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Why Hire a PPC Company to Manage Your Pay Per Click Ads?
There are several reasons why you may want to hire a PPC company to manage your Pay Per Click (PPC) ads:
Expertise and Experience: PPC agencies have a team of experts who have extensive knowledge and experience in managing PPC campaigns. They stay up-to-date with the latest best practices, tools, and techniques and can provide you with expert guidance and advice.
Time and Efficiency: Running a successful PPC campaign can be time-consuming and requires ongoing attention and optimization. A PPC agency can manage your campaign, freeing up your time and resources to focus on other aspects of your business.
Increased Return on Investment (ROI): A PPC agency can help you get the most out of your PPC budget by optimizing your campaign for maximum ROI. They can perform extensive keyword research, create targeted ad copy, and test and refine your ads to ensure they deliver the best results.
Measurable Results: A PPC agency can provide you with detailed performance reporting and insights, allowing you to see the impact of your PPC campaign and make informed decisions about how to optimize it.
Cost Savings: By hiring a PPC agency, you can potentially save money by avoiding costly mistakes and inefficiencies that can occur with a do-it-yourself approach. An experienced PPC agency can help you make the most of your budget and deliver a high return on investment.
In summary, hiring a PPC company to manage your Pay Per Click ads can provide you with expertise, efficiency, increased ROI, measurable results, and cost savings.
Switching PPC Companies? Get a PPC Audit Done First
Prior to investing in a PPC company, it is crucial to conduct a PPC campaign audit to establish the proper analytics tools and gather essential data. This will help determine the current effectiveness of your website as a sales representative and can take anywhere from a few days to a month.
At Service Hero, accurate measurement and campaign tracking are the foundation of every marketing campaign, including PPC advertising. Without a clear understanding of your current paid advertising strategies, maximizing results and increasing ROI becomes challenging.
If you already have a Google Ads or Microsoft Advertising account, our team will commence with a pay per click audit. Our experts will review your past efforts and provide actionable recommendations to enhance future performance.
For home service businesses relying on us for PPC management, we handle everything from start to finish.
The Service Hero Difference
Our goal is to become the leading digital marketing and social media marketing company that relies on data and analytics. Unlike other social marketing companies, our account managers have a comprehensive understanding of business operations, as they approach things from a business owner’s perspective. This sets them apart from the typical “social media expert”. Get in touch with us to see the difference for yourself.
We strive to provide superior service by offering the following to all our social media marketing clients:
- A DEDICATED ACCOUNT MANAGER, someone that understands business and social media, to be your guide
- DETAILED MONTHLY REPORTS (you can actually understand) that connect social performance to your bottom line
- A SUPPORT TEAM that includes an analyst, web designer/developer, and a dedicated professional copywriter
- ACCESS TO OUR PROPRIETARY ANALYTICS SOFTWARE (better data drives better results)
